Sunday 6 November 2011

New recipe M*rs Bar on the way?




I am currently blind tasting a chocolate bar each day as part of a new consumer survey. There are nine versions to try but so far they are all suspiciously like a certain chocolate bar that used to "Help us work, rest and play".

There are slight differences in texture and substantialness, with the heavier versions much more satisfying than the fluffily whipped one currently on sale.

It was made considerably lighter a few years ago to appeal to the female market but I have a sneaky feeling they may be returning to the original recipe.

Keep an eye out for new advertising in the coming months. If I'm right, you heard it here first...


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